We spoke with Lena Drugge, CEO of Träbransch Norr, about the situation in the wood industry in Västerbotten – an industry that employs more people than the mining industry in the county and plays a central role in the green transition. We talked about, among other things:
• How the industry is dealing with reduced order intake and changes in the construction sector
• The importance of sustainable leadership, diversity and recruitment
• The future vision for a more digitalized and automated wood industry